Search Results for: correction

They say marketers looking to succeed need to think outside the box. The promotions team at Game Show Network has that one covered – and while they’re

Marketers are increasing their focus on promotions. Agencies and suppliers are flourishing despite shifts in the industry’s composition. And the Internet

too many companies are jumping into the Internet without considering some direct marketing basics. For one thing, they have thrown the customer overboard

It feels like the thousandth call of the day. I take a deep breath, hoping the person who picks up will remember the contest she entered. I review the

A friend and i were discussing the misfiring branding schemes of his company recently.The company had employed several different ad agencies to try and

Man bites dog, that’s news – as is the debut of a highly promising improvement in a product or service. So let ’em knowI have seen the future, and it

Defining the “quality” of a telephone contact with a current or prospective customer can be quite a slippery slope. Like other subjective standards, most

The premise behind CRM is simple: It’s more profitable and efficient to increase sales to established customers than it is to cold-call on strangers.Unfortunately,

The American Medical Association opposed government regulations to keep electronic medical records from employers and marketers at a hearing last month.AMA

P1OLITICALLY CORRECT it ain’t. Geezer.com is the name of a site – expected to go live in May – that sells handicrafts made by artisans age 55 and older.It’s