Search Results for: correction

IN A RECENT COLUMN, I suggested that modelers could improve their results by splitting data sets according to some critically important variable such

Kind Words for Kris I thought Kris Oser’s article “Strong Medicine” (DIRECT, January) was outstanding. It was obvious she’d done a lot of research. Jay

1to1 charts the growth of old school call centers into high-tech customer interaction centersWith the wide acceptance of Ask Jeeves and scores of other

Done correctly, the process can benefit both sides. Choosing an agency is one of the most important decisions a brand marketer makes.The ever-changing

BUSINESS WRITING, for the most part, involves putting together a report or presentation that explains why you’re doing what you’ve been doing.There are

This year’s Dialog Award winners prove phonecard offers can get customers talking.With everybody and their grandmother e-mailing the bejeezus out of each

Monitoring service lets marketers create e-mail addresses and track what’s sent to each oneTHE ABILITY to seed a file with decoy names has helped direct

CUSTOM HAS IT that a column appearing in the year-end issue will either look ahead to the wonderful times to come or glance back at the dreadful times

Just before Halloween, I noticed something very scary lurking in the corner of my living room: a pile of untouched catalogs.Late summer each year, I start

I wish DIRECT had called to suggest I write a report on the worst direct response campaigns of the year. Most of those that came to my door or online