Search Results for: correction
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PETA Peeves
Among the industry gossip bandied about during the PROMO Expo conference and exhibition at Chicago’s Navy Pier last month came two reports of the People
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Agencies
Business as Usual
Unfazed by the prospect of a postal rate hike, DMers seek to tighten cost-saving measuresIT’S LIKE getting a notice from the Internal Revenue Service
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Agencies
More Than Nuts and Bolts
CornerHardware.com goes on call to assist customers HAVING TROUBLE finding Dad the perfect power tool for his birthday? Kitchen sink backing up because
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Agencies
PRIVACY Gamble
PROCTER & GAMBLE FEELS SO STRONGLY ABOUT PRIVACY THAT IT’S PUTTING THE CONSUMER IN THE DRIVER’S SEATaBOUT A YEAR AGO, when it started revamping itself
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Agencies
TO BE B-to-B virtually
The challenges of business-to-business CRM online NO EXAMINATION of the state of one-to-one online would be complete without consideration of the business-to-business
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Agencies
Internal DEBATE
EXPERTS DISCUSS PRIVACY – AND WHAT CAN BE DONE ABOUT IT – IN A DIRECT ROUNDTABLEMIXED OPINIONS ABOUT PRIVACY exist even within the direct marketing world.
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Agencies
Refractory Segmentation Marketing
DMers can improve results by gradually refining their target groups LIST SEGMENTATION is the most utilized and least understood process in direct mail.I
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Agencies
A Column With Edge
Enjoying your magazine, as I always do. However, can somebody please let Beth Negus Viveiros know that her column “Pushing the Envelope” misquotes the
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Pitney Bowes: U.S. Firms Unprepared for Postal Rate Increase
Just over one-quarter of mail center managers surveyed knew that the U.S. Postal Service will be implementing a rate increase, a study by mail management