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As the adage states, you don’t need to be Irish to celebrate St. Patrick’s Day. That message has been accepted wholeheartedly by alcohol brands, many

Element K Is OK; Do You Remember?; Puzzling Instructions; Hailing His Haiku; Correction

health clubs around the nation will see memberships increase this month as millions of Americans begin running, lifting, and climbing stair after stair

Representative Heather Wilson (R-NM) has reintroduced a bill that would tighten government controls over unsolicited commercial e-mail, also known as spam.

Managing a promotion’s risks may not be top of mind, but it should figure into every marketer’s bottom line.Go figure! Predicting the odds that a presidential

This quiz could help you find out.Over the past three decades, as a marketing manager for a host of leading national brands and as a senior partner in

Norwalk, CT-based alternative drink maker South Beach Beverage Co. this spring will trade beeps for sips in a multi-million-impression pager promotion

Online, seasonality doesn’t change – much The Internet is changing the marketing world, but one aspect it doesn’t seem to affect much is seasonality.