Search Results for: correction

When marketers decide to send it out for data hygiene, they will get exactly what they ask for-but what they ask for may not be what they wanted. A recent

We’ve had growing pains thanks to our efforts to refine the formula used to calculate the PROMO 100 . This year, we isolated revenues generated

A recent item about the Philadelphia Direct Marketing Association incorrectly identified the organization as PIMA, instead of the correct acronym, PDMA.

The Major League Soccer franchise known as the Dallas Burn gets a new identity when it moves to a suburban stadium next season. The fan who can guess the new team name wins two sideline reserve seats for all 2005 MLS regular season and playoff matches …

We chat with a lot of folks at KeywordMax. Some pretty interesting tips from smart search marketers have been revealed to us. We decided to share some of this wisdom.

Mailing groups were optimistic the Senate Governmental Affairs Committee’s unanimous passage of its postal reform bill would finally translate into legislation

A May 1 item in Direct Listline incorrectly stated that a new home furnishings list segment was added to the TargetBase database. The file actually is

The May 19 edition of Direct Newsline incorrectly identified KarlstadQuelle as owner of The Spiegel Group. The majority shareholder of The Spiegel Group

I haven’t the faintest idea how to advertise and sell Coca-Cola. That’s not my line. But when it comes to high-ticket products and services with a story

Re Baja Fresh Sponsors 2004 Country Music Awards, April 29 Baja Fresh is partnering with the Academy of Country Music not the Country Music Association