Search Results for: correction

  • Correction

    Homeland Defense Journal is the correct name of Market Access International’s

  • Satisfaction guaranteed

    It’s highly probable that Leon Leonwood Bean would have ended his days as a partner in a small town men’s haberdashery were it not for his sore feet.

  • Loose Cannon: A “Dear John” Letter

    If a nearly illegible note on my page-a-day calendar is correct, John A. Greco Jr.

  • Loose Cannon: A “Dear John” Letter

    If a nearly illegible note on my page-a-day calendar is correct, John A. Greco Jr.

  • Loose Cannon: A “Dear John” Letter

    If a nearly illegible note on my page-a-day calendar is correct, John A. Greco Jr.

  • Correction

    Monday’s Loose Cannon column (

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  • Agencies

    You Are What You Buy

    We’ve all heard the old adage, You are what you eat. And while a person’s physical and mental well-being certainly are influenced by what he or she consumes

  • Playing into Their Hands

    Marketers spent $1.8 billion on games, contests and sweepstakes in 2003. That’s a lot of playtime—and for sweepstakes, a lot of game pieces to distribute.

    Marketers should consider three factors when choosing a delivery vehicle for game pieces, says Marc Wortsman, executive VP for sweeps expert Marden-Kane, Manhasset, NY.

  • Correction

    A July 19 item incorrectly reported that Walter Karl Inc. would focus on managing consumer list properties. Walter Karl will continue to oversee both

  • Live from NCDM: AIM Council Provides Guide to Search Engine Listing Practices

    The Association for Interactive Marketing (AIM), a subsidiary of the Direct Marketing Association, has released a series of technical guidelines for marketers