Search Results for: content marketing

Direct marketer/retailer Recreational Equipment Inc., Seattle, and Outside magazine, have joined forces to market through their Web sites, REI.com (http://www.rei.com)

The Direct Marketing Association has acquired the Internet Alliance, an Internet industry trade association. The acquisition reportedly combines the largest

If the copy of PROMO you’re holding doesn’t contain a purple-covered supplement with a fiery-hurricane logo, go into the office of the last guy who had

NATIONAL Semiconductor Corp. is taking its microchip marketing program online with two new interactive ventures.The $2.5 billion Santa Clara, CA-based

In an informal survey, only one Web marketer at the Erotica convention in New York City said his site includes a privacy statement–and DIRECT Newsline

QVC Inc., West Chester, PA is investing $15 million in TheKnot.com (http://www.theknot.com), a New York-based Web site dedicated to wedding resources.

Internet marketer Audio Book Club Inc., Boca Raton, FL, has developed a new media portal Web site (http://www.mediabay.com), which will enable users to

AtHome Network, Redwood City, CA, and Motorola Inc., Arlington Heights, IL, are debuting what they call the cable Internet industry’s first national advertising

Amtrak has gotten, well, on track since it first structured its promotion strategy around property tie-ins last spring. Revenues for 1998 topped $1 billion,

Dan’s Web site turn-ons and click-offs Marketers are frantically injecting promotion into Web sites and making sure their brands are represented the Right