Search Results for: content marketing
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Agencies
Beyond the Bag
AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic
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Agencies
Digital Buzzwords
NO WONDER YOU’RE in a bad mood. It’s late, and you’re proofing a catalog page when you realize that the photo and the caption have nothing to do with
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Live From New York: Panel Presents Online Subscription ‘Best Practices’
Strong offline brand identity, e-mail newsletters reminding customers of their subscription, and unique and varied content highlighted the suggestions
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HouseHold Direct Plans Web Portal for Affinity Markets
HouseHold Direct Inc., Southbury, CT, plans to launch a new Web portal aimed specifically at affinity markets on the Internet.A portal is a hub or gateway
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Short Cuts
Reader’s Digest, Pleasantville, NY, has launched a new magazine, Reader’s Digest Your Family, aimed at parents of infants through children age 6. The
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NBC Consolidates Internet Units Under NBCi
NBC, the television unit of General Electric, is consolidating the Internet assets it held with Xoom.com and Snap.com to form a new company, NBC Internet,
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Live From Washington: Self-Regulation Dominates DMA Gathering
Self-regulation was the magic word for the second and final day of the Direct Marketing Association’s Government Affairs Conference yesterday at the Watergate
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REI and Outside Magazine to Market Web Sites Jointly
Direct marketer/retailer Recreational Equipment Inc., Seattle, and Outside magazine, have joined forces to market through their Web sites, REI.com (http://www.rei.com)
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DMA Acquires Second Internet Trade Group
The Direct Marketing Association has acquired the Internet Alliance, an Internet industry trade association. The acquisition reportedly combines the largest
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Emma’s Time Has Come
If the copy of PROMO you’re holding doesn’t contain a purple-covered supplement with a fiery-hurricane logo, go into the office of the last guy who had