Search Results for: content marketing

AFTER HANDING OUT 100,000 co-op giveaway bags to departing Super Bowl fans in January, Bob Perlstein, president of LCC Inc. in Atlanta, was so enthusiastic

NO WONDER YOU’RE in a bad mood. It’s late, and you’re proofing a catalog page when you realize that the photo and the caption have nothing to do with

Strong offline brand identity, e-mail newsletters reminding customers of their subscription, and unique and varied content highlighted the suggestions

HouseHold Direct Inc., Southbury, CT, plans to launch a new Web portal aimed specifically at affinity markets on the Internet.A portal is a hub or gateway

Reader’s Digest, Pleasantville, NY, has launched a new magazine, Reader’s Digest Your Family, aimed at parents of infants through children age 6. The

NBC, the television unit of General Electric, is consolidating the Internet assets it held with Xoom.com and Snap.com to form a new company, NBC Internet,

Self-regulation was the magic word for the second and final day of the Direct Marketing Association’s Government Affairs Conference yesterday at the Watergate

Direct marketer/retailer Recreational Equipment Inc., Seattle, and Outside magazine, have joined forces to market through their Web sites, REI.com (http://www.rei.com)

The Direct Marketing Association has acquired the Internet Alliance, an Internet industry trade association. The acquisition reportedly combines the largest

If the copy of PROMO you’re holding doesn’t contain a purple-covered supplement with a fiery-hurricane logo, go into the office of the last guy who had