Search Results for: content marketing

Print/Web integration gives custom publishers twice the chance to shineGOOD CUSTOM PUBLISHING – both online and off – can’t just be a sales tool for a

Wedding registry’s live chat brings the customers back The Wedding List, a gift registry company, borrows marketing tactics from the new and old economies

With Jonathan Bulkeley An Internet “veteran” discusses the role of content in the new mediaGiven a choice, most magazine editors would spend their whole

YesMail’s lists reach willing audiences Crafting a message is only half the battle in direct marketing. The other half – reaching a receptive audience

Habla Personalization? Si’! Yupi.com uses customized Web pages to get users involved in its Spanish-language siteWHEN YOU GET RIGHT down to it, Yupi Internet

As I prepared to give a presentation on custom publishing last October, I realized that my all-time favorite custom title was one I’d first encountered

Connect with your customers by showing them you care Companies with strong customer relationship management initiatives realize that relationships aren’t

Staples stocks up on data to segment its customer base DIFFERENT CUSTOMER segments have different needs, so Staples.com is employing a tactic one could

Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching

A&E, Madam Tussaud’s bring Biography into museums. New York City-based A&E Networks has bought popular documentary show Biography a ticket into Madam