Search Results for: content marketing
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Agencies
Hats Off: Hat marketer integrates online and offline promotions
Lids Corp. a hat marketer in Westwood, MA, integrates data flowing from the Internet and cash registers at 400 stores to synchronize online and retail
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Agencies
What Was PBS Thinking When It Ran This Ad?
Puzzling headline and picture, followed by vapid copy that has little to say – this is our beloved PBS?My file of clipped ads crying out for makeover
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MP3 to Offer Digital Music on About.com Sites
MP3.com Inc., the music download marketer, will begin offering its services on Web sites affiliated with About Inc. (www.about.com).The agreement calls
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Short Cuts
Salon.com, the Internet media firm based in San Francisco, has signed a deal with Internet service provider EarthLink, to provide its original editorial
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EU Extends Probe Of AOL
The European Commission is extending its probe into the proposed AOL/Time Warner Inc. merger.The EU cited concerns about Internet music distribution,
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Vindigo Expands to Four More Cities
Vindigo Inc., a company that develops and markets personal navigation devices for handheld devices, has expanded from New York to Chicago, San Francisco,
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OfficeMax Signs B2BWorks For Advertising
OfficeMax.com, the online unit of Cleveland-based office supplies marketer OfficeMax, has signed B2BWorks as its preferred advertising provider.B2BWorks
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Four Steps Forward After One Step Back
The $81 million that Gage Marketing Group gained last year by selling its fulfillment operations came in handy this spring, when the Minneapolis agency
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Into thin air
In the not-too-distant future, wireless devices will deliver the marketing pitch right into consumers’ pockets.In the rapidly emerging battle to reach
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Agencies
Music to Marketers’ Ears
I just got back from a concert at the Charlotte Motor Speedway. It’s really an event that you have to see to appreciate,” Jeff Slater recounts. “There
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