Search Results for: content marketing

The incentive promotion space drives an inordinate amount of users into registration paths. The absolute breadth of the promotions and the speed to market with new incentive promotions has no peers in mainstream advertising. Everybody creating and…

The Mobile Marketing Association (MMA), in cooperation with the Cellular Telecommunications & Internet Association (CTIA), yesterday released best practices for cross-carrier mobile content services. The guidelines include best-practice rules for …

A tease for Postfuture Version 4.1, Enterprise Edition by Harte-Hanks

Hoards of Elvis impersonators, Pedro’s from Napoleon Dynamite, and all the people you don’t want to see naked marched through the streets of San Francisco this past Sunday. An annual Bay Area tradition, the Bay to Breakers is one of the largest footraces…

Many of have wondered what the future has in store for Google. Will they become the next Microsoft – an enormous profit machine embedded into our lives and directly controlling how many of us compute? Might Google, today’s high flier….

A tide of Web sites targeting children has washed over the Internet, wallpapering cyberspace with spectacular and engaging animation and content often supported by fun games, contests and sweeps, keeping young eyes on the prize.

Somewhere around 1997 or 1998, a bright young guy named Donald Bond put together my Web site www.herschellgordonlewis.com. To both him and to me, it was

A year ago, John Howard had a problem. He had earned his nickname The Carrot for his red hair; in fact, when he began selling printer cartridges over

Once upon a time, catalogers sold through catalogs, and retailers sold through stores. But most companies are now channel-agnostic. They realize that

Verizon has signed on as the presenting sponsor of Dave Matthews Band Island Getaway, which will be held July 30-31 on Randall’s Island, New York. The two-day concert will include Dave Matthews Band along with Black Eyed Peas, Barenaked Ladies, Robert …