Search Results for: content marketing

IBM is generating billions every year through its e-commerce business, but the road to riches was a rocky one, Pete Martinez, e-business strategy executive

The Wireless Advertising Association (WAA), an independent unit of the Internet Advertising Bureau, has released the first installment in a comprehensive

They beep, they buzz, they ring, they vibrate – everywhere . . . in restaurants, board rooms, and movie theaters; in planes, trains, and automobiles,

For it’s next trick, the WWF tries its extreme formula out on football.Vince McMahon is at it again. Having blurred the lines between sports and entertainment

WHEN IT COMES TO TRAVEL INCENTIVES, `LOCATION, LOCATION, LOCATION’ IS NO LONGER THE GOLDEN RULE.Travel giveaways are among the most popular and effective

BERTELSMANN A.G., Gutersloh, Germany, has agreed to acquire the unprofitable online music retailer CDnow Inc. in an all-cash tender offer for some $141

Frequency Marketing Inc., Cincinnati, promoted Jim Kuschill to senior vice president, chief technology officer. He joined FMI in 1995.UtopiAd.com, Reston,

IT’S ALWAYS USEFUL to learn of some truly worthy Web sites out there. Though it’s an ever – changing – and growing – list, here are some of my favorites.

You’re a Good Man, Charlie Brown Mr. Schulz may be gone, but the Peanuts posse is thriving in licensed promotions.Snoopy’s in the frozen-food case. Linus

Mailshell.com, Santa Clara, CA, is marketing a free service that claims to protect user privacy and eliminate junk e-mail before it reaches a user’s inbox.Mailshell