Search Results for: content marketing

UD Enrolls CD Program In August, we reported on the University of Dayton’s customized e-newsletter efforts to reach alumni (“E-News Is Good News,” page

Alloy targets teens with free voicemail service BE IT BY PAGER, cell phone, e-mail or good-old-fashioned handwritten notes passed in class, teenagers

Cross-promotion helps build relationships TiCKETMASTER HAS A UNIQUE problem when it comes to online sales. Unlike an Amazon.com, which can always order

Wine.com uncorks its one-to-one strategies SINCE 6,000 B.C., humankind has been drinking wine. The proof? Some 8,000-year old residue found in earthenware

Companies target the market too good to resist When Sean Strub sold Metamorphics Media LLC, the gay and lesbian list brokerage and consultancy he founded

Wine dot-coms merger to enable personalization more targeted e-mail is the intended fruit following October’s blending of WineShopper.com and Wine.com

AS I UNDERSTAND IT, privacy is the theme of this issue of DIRECT. I thought it would be nice to write something that would tie in with that topic – and

ZDNet is about to leave the Ziff-Davis fold, but the Web site will continue to use magazine contentKNOW WHERE TO LOOK if you want the latest scoops on

ACONSORTIUM of information services and positioning system providers are working to find a home for their wireless applications.Subscribers who decide

Computer exec says building an online business is tough HOW DO YOU BUILD an online direct marketing business? Take it from IBM: It’s not easy.The company