Search Results for: content marketing
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What’s the Buzz?
Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching
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Wax On, Wax Off
A&E, Madam Tussaud’s bring Biography into museums. New York City-based A&E Networks has bought popular documentary show Biography a ticket into Madam
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Agencies
E-mail Lists
App Development Trends This publication is making 51,119 e-mail addresses available for the first time. Application Development Trends reaches application
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Agencies
One Year On
WHAT A RELIEF – WE’RE FINALLY IN THE YEAR 2001.This time last year, you couldn’t open a newspaper without seeing some sort of “Best-of” list, as in “The
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Agencies
Mind Games
Segmenting customers by the advertising that appeals to them MOVE OVER, demographics, psychographics and RFM. There’s a new segmentation tactic in town,
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Agencies
More to the Story
First, let me express my appreciation for naming ATD-American Co. as one of your Market Leaders for 2000 (“A Quiet Rise to the Top,” Nov. 15, 2000). But
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Agencies
DoubleClick VP Resigns
Wenda Harris Millard, one of DoubleClick’s top executives, has left the firm to run Ziff-Davis Internet, a subsidiary of Ziff-Davis Media. The appointment
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Agencies
Not-So-Easy Elegance
Ralph Lauren’s new Web site lets you linger too long Ralph Lauren’s design empire – from clothing, accessories and home furnishings to the boutiques they’re
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2000 the year in review
january Trends: Keebler’s Southern California Soccer Consortium and Rosie O’Donnell’s Chub Club prove that tapping into consumer touchpoints (such as
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NEW AND NOTEWORTHY TOOLS JANUARY 2001
Retail Roulette Will customers be loyal if they routinely are given a chance to win their purchases? The people behind Fun2buy.com think so, which is