Search Results for: content marketing

  • What’s the Buzz?

    Brand marketers eavesdrop on the Internet to track consumer trends. Cassandra goes online this month – and she’s not alone.Trend Central, a Web site launching

  • Wax On, Wax Off

    A&E, Madam Tussaud’s bring Biography into museums. New York City-based A&E Networks has bought popular documentary show Biography a ticket into Madam

  • E-mail Lists

    App Development Trends This publication is making 51,119 e-mail addresses available for the first time. Application Development Trends reaches application

  • One Year On

    WHAT A RELIEF – WE’RE FINALLY IN THE YEAR 2001.This time last year, you couldn’t open a newspaper without seeing some sort of “Best-of” list, as in “The

  • Mind Games

    Segmenting customers by the advertising that appeals to them MOVE OVER, demographics, psychographics and RFM. There’s a new segmentation tactic in town,

  • More to the Story

    First, let me express my appreciation for naming ATD-American Co. as one of your Market Leaders for 2000 (“A Quiet Rise to the Top,” Nov. 15, 2000). But

  • DoubleClick VP Resigns

    Wenda Harris Millard, one of DoubleClick’s top executives, has left the firm to run Ziff-Davis Internet, a subsidiary of Ziff-Davis Media. The appointment

  • Not-So-Easy Elegance

    Ralph Lauren’s new Web site lets you linger too long Ralph Lauren’s design empire – from clothing, accessories and home furnishings to the boutiques they’re

  • 2000 the year in review

    january Trends: Keebler’s Southern California Soccer Consortium and Rosie O’Donnell’s Chub Club prove that tapping into consumer touchpoints (such as

  • NEW AND NOTEWORTHY TOOLS JANUARY 2001

    Retail Roulette Will customers be loyal if they routinely are given a chance to win their purchases? The people behind Fun2buy.com think so, which is