Search Results for: content marketing

  • Online Newspaper Revenues to Hit $1.4B in 2005: Report

    The Web sites of established offline newspapers are expected to finish 2005 having brought in $1.4 billion in ad revenue overall, or 36% more than 2004

  • Trends Report – Internet Real Estate

    The housing market isn’t the only hot real estate segment…internet real estate is also reaching its peak. Like a marketing company that has figured out how to convert low value PPC keywords or an affiliate that has figured out how to create SEO…

  • IFC Forms Partnership Department for Advertising Alternative

    The Independent Film Channel has launched a new department to give marketers an alternative to traditional TV advertising that incorporate brands into its commercial-free network. The network’s new Integrated Partnerships department will work with …

  • Agencies

    Zipcar Goes Extra Mile with E-mail Newsletter

    What does Matt Malloy have to do to get you out of that car today? According to the vice president of marketing for Zipcar, an up-and-coming car-sharing service, all it really takes is good word of mouth, a highly automated online system, and an e-mail newsletter full of engaging content.

  • Sprint Signs First NFL Wirless Sponsorship Deal

    Sprint has signed on as the first wireless telecommunications sponsor of the National Football League. The deal begins with the 2005 season. Sprint will also be the presenting sponsor of the Sept. 8 NFL Opening Kickoff event in Boston and the wireless …

  • Showtime, MSN Video Team for Webisode Promo

    Showtime Networks and MSN Video have teamed up to launch a Webisode of Barbershop: The Series to boost viewership of the Showtime version of the show. Through a partnership with Showtime, MSN Video is making the first episode of the half-hour …

  • The DNA of a Successful Program

    Affiliate Motivation! While working on the philosophy that you need to create an attractive Program that Affiliates will want to join, put yourself in your Affiliate’s shoes and think about what an Affiliate will want from your Program.

  • Can’t We All Just Get Along?

    Internal search engine marketing teams and SEO (Search Engine Optimization) Firms using PPC (Pay per click marketing) may be adversely hurting affiliating marketing. The uphill battle for affiliates and their managers is consistently growing as search…

  • Digital Thoughts – State of the Union

    Arbitrage is a word that gets bandied about freely these days; it’s an activity that has transcended the financial world where it began to become the de-facto means for making money online. At its core, the activity describes the absorption of…

  • MSN Paid Search

    MSN recently introduced MSN adCenter, what they call “the next generation online advertising platform from Microsoft…” The first product offering from adCenter is the MSN Paid Search solution, encroaching further on Yahoo! and Google’s PPC cash cow.