Search Results for: content marketing

Online merchants say SEM is the Porsche of aquisition tools. WD Music Products Inc., which sells guitar parts, has seen its direct to consumer sales go from 1% to 26%. A rental agent for vacation homes in Sanibel Island, FL—Sanibel Holiday (www.sanibelholiday.com)—has seen qualified leads jump 10%…

Findyourspot.com at Postal Address Within the past 12 months, 299,141 people have filled out an online lifestyle and interest quiz. The quiz matches new

IVillage Inc. has been warned by the Nasdaq Stock Market that its stock may be delisted due to noncompliance with a marketplace rule. Nasdaq notified

Rich media firm MindArrow Systems Inc., has been issued a patent covering the way it sends rich media e-mail. The patent covers the mechanisms and methodology

A surge in subscription marketing programs that don’t require subscribers to pay up front is having an unanticipated consequence on magazine publishers.

Today’s competitive environment requires the ability to make each marketing channel as efficient as possible. The goal of ensuring that all customer contacts

Jan Brandt, Direct Marketing Days New York’s Direct Marketer of the year in 2000, will step down as vice chair and chief marketing officer of America

Barneys New York While using celebrities as models is nothing new, upscale clothier Barneys has taken an innovative approach with its latest catalog titled

Some people would say you can never have too much of a good thing. But when you

Three consumer groups have called on the Federal Trade Commission to create an anti-spam rule, similar to its Telemarketing Sales Rule. But it was unclear at deadline just what the FTC planned to do.