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Text at e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

Text at e-commerce sites should be written with search engine marketing in mind without sacrificing marketing emphasis, said a panelist at the AdTech

The Center for Direct Marketing at Mercy College will offer a seminar on Best Practices Testing Techniques at its Manhattan campus on Wednesday, Nov.

Former MTV jockey Kennedy worked the audience during the Game Show Network’s presentation at the L.A. Office RoadShow. The charismatic host quizzed audience

Just as no two snowflakes are exactly alike, neither are the needs of any two segments of the Direct Marketing Association’s diverse membership. The Segment

It makes sense that the National Hockey League’s Tampa Bay Lightning knows how to work a game. Martin Quessenberry, director of Web services, incorporated

The DMA has expanded its virtual world this year, creating home pages for the various segments the association serves. Visitors to the DMA’s site (www.the-dma.org)

ALTAVISTA AltaVista Co., Palo Alto, CA www.altavista.com Search engine with its own crawler and directory content from LookSmart. PAID INCLUSION Express

Electronics For Imaging has teamed up with Scitex Digital Printing to jointly develop a custom server to drive Scitex Digital Printing’s next generation

CASH AND A SMILE Western Union, Denver, is jumping into the incentive game with Corporate GiftGram, a gift check that can be used as an employee reward.