Search Results for: content marketing

BUSINESS-TO-BUSINESS MARKETERS have always held traditional direct mail close to their hearts, but they’re beginning to cozy up to electronic interaction.

On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching

On July 1, VH1 viewers were given the chance to win a BMW Z3 roadster by tuning in to the cable network’s new My VH1 Primetime programming block, watching

The U.S. Supreme Court handed down two marketing-related rulings in June, one in favor of tobacco companies, the other on behalf of mushroom farmers.

Becoming an “E” focused company allowed for a variety of adjectives, including exciting, energizing, enabling, educational, entertaining, as well as the

Cross Media Marketing Corp., which markets magazine subscriptions and memberships by phone and online, will acquire LifeMinders, Inc., a provider of customized

Cross Media Marketing Corp. will acquire LifeMinders, Inc., a provider of customized online content, the firms announced today. If approved by the stockholders of both companies, the merger will provide Cross Media with access to LifeMinders’ 20 million-name database.

AOL Time Warner cut its second quarter net loss from $924 million a year ago to $734 million, while raising its revenue 3%, from $8.9 billion to $9.2 billion. The quarter ended June 30.

Ford Motor Co.’s Jaguar, Mahwah, NJ, hit the road this month as sponsor of singer Janet Jackson’s All For You World Tour 2001, while Redmond, WA-based

Pressures are mounting on the publishing industry. They can be viewed “either as the light at the end of the tunnel, or the incoming train,” quipped Tom