Search Results for: content marketing

Laurie Cairns is having trouble enforcing her patent for online fulfillment of in-pack codes. Cairns and her attorney have approached 15 to 20 consumer

DESKTOP COMPANION See You Again Software, Riverdale, NY, allows smaller brands to elbow their way onto the Windows Desktop, formerly the exclusive domain

ASK THE PROMO PRO Have a question about event insurance or that Connecticut tax recently imposed on advertising services? Just ask one of our experts

Sure, it’s easy to get people to come to the show. But getting them to buy a ticket is another story. Chet Van Wert, strategic marketing director for

I am indebted to reader Jack Fountain for calling my attention to the subject of this issue’s makeover. He wrote me the following letter: As a subscriber

Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts

It’s becoming a valid question: Where does entertainment end and promotion begin? Earlier this year, Coca-Cola President and COO Steve Heyer created a

BACKSEAT DRIVERS City Media, Ridgewood, NY, has introduced a new service targeting the most captive of audiences: taxi passengers. Seven-inch by four-inch

Business-to-business marketers face a particularly thorny problem getting their marketing e-mail delivered. Many companies’ filtering technology halts

Some 96% of online merchants are using e-mail as a marketing tool and are devoting 26% of their e-marketing budgets to the tactic. Most e-mail content