Search Results for: content marketing
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Agencies
Bally Total Fitness, Dairy Queen Star in The Apprentice
Bally Total Fitness is giving consumers some additional incentives to try out its health clubs: a free class and a T-shirt. The health club became the first brand featured in the fourth season of NBC’s The Apprentice under a branded …
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MSN Search Ads to Get U.S. Test
As its homegrown pay-per-click search ad service moved from beta test to launch overseas, MSN said it expects to begin beta testing the sponsored links stateside.
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MSN Search Ads to Get U.S. Test
As its homegrown pay-per-click search ad service moved from beta test to launch overseas, MSN said it expects to begin beta testing the sponsored links stateside.
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Agencies
Journeys, Cingular Wireless Team for In-Store Promo, Sweeps
To help drive traffic to its teen apparel stores and better connect with Gen Y, Journeys has launched an in-store promotion with Cingular Wireless, giving consumers a chance to download exclusive ringtones and enter a sweepstakes for a chance to win a …
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Trends Report – Following the Money, an Investment Recap, Part One
It’s hard to say when it happened, but it did. Our industry, once the unwanted offspring of the media world, operates in obscurity no longer; investors and members of the “real” world look upon it and those of us in the trenches with admiration. We now…
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Trends Report – Following the Money, an Investment Recap, Part Two
Part One of Trends Report recapped six major investments, including five content driven sites totaling more than $2 billion in transaction prices. Four of those deals occurred in a span of less than four months. Yet, as impressive as that…
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Podcasting Gets Targeted with Nanocasts
Jackstreet Media has announced five online pilot “nanocasts”, digital radio programs aimed at highly targeted audiences—covering such diverse content areas as book publishing, mind/ body fitness, emergency preparedness, HIV/AIDS, marketing, corporate business and consumer issues.
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Agencies
Hey! I’m Talkin’ to You
THE DIRECT RESPONSE INDUSTRY AGREED, AT LEAST A COUPLE of hundred years ago, that the key operative word for our messages is But have you noticed a not-so-subtle
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Agencies
Zipcar Goes the Extra Mile
What does Matt Malloy have to do to get you out of that car today? According to Malloy, vice president of marketing for Zipcar, an up-and-coming car-sharing