Search Results for: content marketing

Mattel is out with an instant-win game tied to Hot Wheels that gives kids a chance to win daily prizes, including Toys “R” Us gifts cards, DVD players and Hot Wheels bicycles.

Almost ten months ago, I made some predictions for what might happen before the close of 2006. Similar to our Trends piece on the un-network ad networks, this particular prediction involves an issue that leaves many ad…

A new online comparison shopping site for the home improvement industry is hoping it can tap into the $700 billion home improvement market.

Sheila Schectman wants to bring Giftcorp, her 24-year-old corporate gift-giving business, online to the consumer market. To do that, she’s launched http://www.giftcorp.com.

Brick-and-mortar retailers spiff up for the holiday season. So it’s not at all surprising that Become.com should also put on a new face in time for Christmas shoppers.

Amazon.com’s net income fell from $30 million in third-quarter 2005 to $19 million during the quarter just ended. The Seattle-based online retailer attributed the drop partly to increased investment in technology

Sony Pictures Television International has named Kim Hatamiya to the new post of executive VP-marketing, effective immediately.

Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism.

Dale Carnegie Training has chosen Elixir Systems to oversee its online and search engine marketing efforts.

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