Search Results for: content marketing

Coca-Cola is about as well known and, arguably, as embedded in pop culture as a brand can get. It’s lengthy, integrated sponsorship deal with American Idol and the uncanny interest generated by online videos of a couple of guys mixing Mentos and Diet Coke have set the pace.

Jeff Pomeroy promoted to senior director of public relations for New York City-based Turner Broadcasting Inc.’s Turner Sports unit.

Julianna Rae is All About You “There’s never been a better time to be you,” according to the front and back covers of the Julianna Rae catalog. The company sells high-end lingerie and sleepwear, including undergarments, nightgowns, bathrobes and …

J. JILL: has appointed Hilary Chasin as…CBS INTERACTIVE: and Artificial Life, Inc. will launch…LG MOBILE PHONES: has signed a deal with…

Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand’s musical ties.

In its latest transitional move, AOL made its Spanish language portal available to Web users at no cost. The portal, called AOL Latino, was only available to subscribers who paid up to $26 per month for the service up until Monday.

In what feels like a long time ago but was only in October, we wrote that many advertisers have already jumped on the video bandwagon but that not all of the dollars available have yet to find a home. Even people who don’t necessarily…

As much as I’d like to think I know about lead generation and lead generation companies, each day it seems I learn of a lead generation company and/or vertical that I didn’t know before. Reading alarm:clock a few days ago, I had the…

Toyota’s edgy Scion brand is launching two online ventures that extend its strategy of marketing through entertainment.

CA winery Goosecross Cellars launched Napa Valley Wine Radio podcast to reach a younger audience