Search Results for: content marketing

(Promo) ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year, thanks to muddled plots and constant reruns.

(Promo) So much for glacially paced evolution. Promotion marketing took defined strides this past year: with new media technologies, new approaches to creative content, new metrics and new definitions of success.

If the usability of your RSS implementation is poor, you’re losing a growing audience. According to Jupiter Research, consumption of blog and RSS-facilitated content increases at a faster rate than opt-in e-mail promotions did several years ago.

News item: Time magazine has selected “You” as 2006’s Person of the Year. Time based its decision on consumers’ embrace of self-generated Internet content, such as blogs, video-sharing service YouTube, and social networks such as MySpace and Friendster.

Sports Illustrated has signed on with a new social-networking site for high school athletes

If you look at the numbers, it’s no wonder there is such a tremendous interest in wireless marketing

Cable TV network The N is going high-tech with it research. The network is partnering with online-research firm OTX and mobile-community provider mbuzzy to form a new wireless research panel

If you’re an e-mail marketer who is finding the same old concerns popping up again and again, don’t worry, because you are not alone.

Sky Broadcasting, based in Britain, struck a deal recently with Google to provide its broadband users a Sky-branded package of Google’s search, advertising, communications, and video products.

MGI Lists was chosen to manage the American Society of Association
Executives’ 17,398-member list. Only business addresses are provided.