Search Results for: content marketing

A new blog is created every single second of every single day. That’s a whole lot of content. But many blogs are abandoned by their creators almost immediately, totally defeating their purpose. Many blogs are of no value at all. E-mail, a medium that once held so much potential, is best served as a customer retention and reactivation tool; often in the form of a high-quality content e-newsletter that entertains, educates, informs and then sells.

As the volume of holiday print catalogs threatens to break the backs of America’s postal letter carriers, it would stand to reason that consumers’ e-mail inboxes would be overflowing, as well, and opt-outs would be skyrocketing as a result.

Everyone is talking about customer control, but why does it suddenly seem as if it is an emerging trend whose thirst needs to be quenched immediately?

A growing trend in the U.S., building upon its success in Japan, brings a new wrinkle to the store-within-a-store approach: high-end vending machines.

ABC learned the hard way. The network drew 16 million viewers to its Lost mystery series in 2004. But a half million tuned out in the second year,

Yule Flip Peppermint Chip. What’s that? It’s the new Blizzard flavor from Daily Queen. Granted, some of us missed it.

So much for glacially paced evolution. Promotion marketing took defined strides this past year.

Talk about inspiration: Every one of this year’s Market Leaders created a groundbreaking campaign, or made some other contribution to the promotional

SURE, THERE’S A LOT OF buzz about Web 2.0. But no one agrees on what it really means. Some say it’s a new technology. Others, a social movement. Still

THE PASSING OF A ONCE-GREAT retail chain tends to evoke both pity and awe, like the sinking of the Andrea Doria. So it wasn’t surprising that the news