Search Results for: content marketing

In support of its new line of over a dozen fresh frozen fruit varieties, Dole Food Co. is planning a nutrition program for launch into supermarkets nationwide. “We’re not just introducing a new product line. We’re introducing a healthy-eating solution. …

WHEN THE GOING GETS TOUGH, tough marketers create opportunities to shine. Faced with natural disasters (tsunamis, hurricanes and earthquakes), a wobbly

Visa set new ground in 2002 when it sponsored the Broadway show Movin’ Out, showcasing the brand on some of the world’s greatest stages. As part of the

The best promotion of the year began with a tiny TV commercial. Cadillac was launching three models in its high-performance V-Series. The General Motors

CAR MAKERS REVVED sales online, on-air, On-Star (with GM’s Hot Button) and out in the wild blue yonder (with Jeep’s geo-caching). CNN served shakes to

For the first time in The Globes’ six-year history, a U.S. campaign took the Globe Awards Grand Prix. Arc Worldwide and Leo Burnett took the prize in

WORLD TRAVELERS will go a long way for a good resort. But when it comes to marketing themselves effectively online through either ads or customer relations,

BROWSER COOKIES MAY HAVE outlived their usefulness as Web metrics tools. And their high deletion rates should lead Internet engineers to create new technologies

INDUSTRY EXPERTS estimate that more than 20% of all opt-in commercial e-mail is erroneously blocked by spam and content filters. But there are many things

Seth Werner named partner at Eric Mower and Associates (EMA), Syracuse, NY. His partnership adds to his existing responsibility as executive creative director and in his expanded role as partner, he will continue to oversee the creative materials …