Search Results for: content marketing

Mini USA has launched a pilot test for personalized ads on electronic billboards. It uses radio frequency identification technology (RFID) to target one-to-one messages to drivers in four cities.

The allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog cover promises romance, but delivers liniments and flannels

I apologize for not posting frequent, live Affiliate Summit West event coverage as I meant to. After a late, exhausted arrival I was playing catch up the whole time and didn’t get to blog as much as I’d hoped-I’ll try my best to do a better job of this at future events.

Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads.

So, what do you think of those Super Bowl ads?
Industry tongues are wagging over the three marketers who’ll be doling out $2.6 million each to run consumer-created ads during the Super Bowl.

According to a new survey called “Personalization Survey” released by ChoiceStream, it seems that consumers are warming up to the idea of exchanging personal information for an enhanced, more personal…

Don’t look now, but another search engine with a specific target audience is looking to make its way into the U.S. market.

In 1979, a British Band named The Buggles released a song that almost all reading have heard at some point in their lives. Chances are most people haven’t seen the video, which is slightly ironic considering its status as the first…

The New England Direct Marketing Association has joined the newly-formed affiliate program of the Direct Marketing Association.

In a bold marketing move, Pepsi is rotating its packaging—with a huge play on interactivity—on a regular basis to keep up interest for its core audience, teens and young adults