Search Results for: content marketing

According to iSuppli Corp., the worldwide mobile gaming industry will surpass $6.1 billion in 2010. This is a far cry from the $1.8 billion the industry realized in 2005.

If you’re a search marketer, chances are you’ve just run through the last items on your post-holiday To Do list. Got those keyword bid prices down again to pre-Black Friday levels? Check. Swapped out the “free shipping” and “no-hassle return” ads for creative about gift card redemption? Done. Migrated your Yahoo! Search Marketing account to the new Panama platform? Ummm…

Procter & Gamble yesterday made its entrance into the world of consumer-generated digital content with the debut of a new Web site for women.

J.C. Penney Company reported that total direct sales for the five weeks ended Dec. 31, 2006, including catalog, outlet stores and Internet sales, decreased 1.4% from the same period last year, falling from $417 million in 2005 to $411 million in 2006.

Verizon Wireless has signed a multi-year deal to sponsor the National Hockey League and the National Hockey League Players’ Association.

CLEAR CHANNEL TAXI MEDIA: a division of Clear Channel Outdoor, and NBC Universal have partnered to air entertainment and news content on monitors in New York City taxi cabs

In Latin, quid pro quo means “something for something.” As English speakers, we use the term to refer to a more-or-less equal exchange of goods or services. But that definition has severe limitations in the world of interactive promotions

The U.S. Postal Service is disputing President Bush’s contention that postal reform legislation enacted last month gives him the right to open people’s mail without a warrant.

Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

BURGER KING: will open its first restaurant in Indonesia, set to open in Jakarta by June