Search Results for: content marketing

Trailer Park and Creative Domain have merged to form one of the largest companies handling entertainment marketing services in Hollywood. The merger brings together Trailer Park— company widely known for its theatrical trailers for major motion pictures …

HASBRO, INC.: has named Brian Goldner as its new COO effective Tuesday. In his new role, Goldner, 42, oversees all of Hasbro’s North American toy and game operations. In addition, Goldner is in charge for worldwide product development and the global …

Information service provider Experian has named Mark Parise president of its Marketing Services business unit. The position is newly created…

Distinct to affiliate marketing are some of the big brand advertisers you will find on them, and the ease with which a traffic source could work with them. From the ad networking point of view, trying to work with Citibank or Payless Shoes means knowing their…

Squidoo, a new company formed by online marketing consultant Seth Godin, has selected ExactTarget to provide e-mail marketing systems.

Mixed blessing, double-edged sword, backhanded compliment… whatever metaphor you choose, having Google take an interest in your vertical space is not an unalloyed boon. On the one hand, it’s a confirmation that your space is officially hot. On the other, it’s a signal that you can’t slow down, and in fact you’d better have some gas left in the reserve tank in order to stay ahead of the competition. That’s the situation video search engine Blinkx.tv finds itself in, now that Google has opened its Video Store beta.

As if online marketers didn’t have enough to think about in the middle of the holiday season, in early December Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.

If you want consumers to hear your message, two voices may be better than one. Brand-to-brand partnership was a key theme at the Consumer Electronics Show, which wrapped in Las Vegas last week.

(Direct Newsline)—The two biggest search powers are setting their sights beyond either search or the browser and aiming to become more integral to entertainment on the Web, judging by the announcements their CEOs made at the Consumer Electronics Show in Las Vegas last week

Network Communications Inc. has chosen Statlistics to manage a group of
regional magazine lists. The largest file for Colorado Homes and
Lifestyles magazine has 10,073 subscribers.