Search Results for: content marketing

  • Wal-Mart Adds Checkout TV

    Wal-Mart TV Network is adding a new channel: Checkout TV. The expansion of Wal-Mart’s in-store TV network puts flat-panel monitors in checkout lanes, running local entertainment, news and weather updates, and promos for new products and items shelved …

  • T-MOBILE INKS $100 MILLION DEAL WITH NBA AND WNBA

    T-Mobile USA, Inc. has signed a multi-year $100 million marketing deal with the NBA and WNBA to become the Official Wireless Services Partner of both sports associations. The wide-reaching three-year agreement crosses all marketing channels of the NBA …

  • Trends Report – Yahoo! Search Marketing Listing Guidelines Policy Change

    The message might have come out a little late yesterday for those covering the industry to pick it up, but almost assuredly, this topic will dominate the industry today. Then again, maybe not. Postings about the topic are scarce, and usually such postings…

  • Digital

    Holiday Search Tips from Some Magi

    It’s time once again to start preparing for “The Season”, the make-or-break home stretch for many retailers that begins on Black Friday and ends when the last FedEx truck leaves the dock on Christmas Eve. And those who sell online may be expecting a whopper this time around, according to at least one preliminary forecast.

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  • Agencies

    Feature Flicks Fizzle

    Hollywood loves a good horror film, but the harsh reality of this year’s slumping box office has been scarier than a Friday the 13th sequel. As film attendance

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  • Agencies

    Pepsi Adds Movie Clips to In-theater Trivia Program

    PepsiCo is putting a new spin on its in-theater movie trivia program by adding visual content via a marketing partnership with Screenlife LLC, the creator

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  • Agencies

    This One’s for You

    THE QUESTION IS ENOUGH TO daunt any marketer: How do you come up with stories for dozens if not hundreds of personalized e-mail newsletter editions? The

  • Live from the Mo Show: Mobile Usage on the Rise

    (Promo) The use of mobile devices as part of integrated marketing programs is on the rise, driven by the increasing penetration of cell phones in the U.S.

  • Viacom Television Adds Ad Content to CBS Web Sites Via CoolSavings

    Viacom Television Stations Digital Media Group has partnered with online couponer CoolSavings to bring advertisers’ offers and printable coupons to newly designed CBS station Web sites as part of its “Always On” digital media initiative.

  • Agencies

    State of the Union

    The latest figures released this past Monday by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) underline the growing trend of marketers spending more of their total advertising budgets online. Online advertising…