Search Results for: content marketing

If you’re old enoughand that might be over age 25you remember when double postcards were king of the hill in subscription mailings. You might also remember

To the meek, managing content across multiple channels can be a daunting one might even say scary task. But Comcast wasn’t afraid of marketing plans going

CBS Interactive is boosting online activity with some new blood, naming Patrick Keane as executive vice president, chief marketing officer.

Too many marketers fail to take basic steps to ensure their e-mail gets delivered and, as a result, seriously risk getting their campaigns blocked, according to Craig Spiezle, director of online safety for Microsoft.

Pizza Hut is giving customers a new way to earn some cash and build brand loyalty—through a video contest.

Publishing company Hachette Filipacchi has formed a database marketing division and hired veteran Pegg Nadler to run it.

There’s an old joke: Two wrongs don’t make a right, but two Wrights made an airplane. What, then, do four rights make? The answer is: a new era of marketing effectiveness.

Nickelodeon’s infamous slime is hitting the road.

The network is rolling out a national tour to give fans a chance to get slimed. The Slime Across America tour kicks off Monday at the Nick Hotel in Orlando, FL, and will visit 20 cities.

For the first time since the introduction of the Quality Score in August of 2005, advertisers now have a glimpse into their Ad Group’s score. Advertisers learned last week that they could enable a Quality Score column as part of a…

Video content is flowing onto the Web, and the video-watching audience is growing correspondingly. So it’s not surprising that direct marketers are showing interest in attaching ads to that content and reaching this online audience.