Search Results for: content marketing

Aside from the Presidential Election, it’s not often that almost 91 million people in the US alone congregate for a single event. The Super Bowl is the highest rated television show of the year and arguably the best day in all of advertising…

It took a little while, but the Internet has fundamentally changed offline advertising. Perhaps no other event highlights those changes as much as the Super Bowl. Companies have for years included their web sites in their TV…

State lawmakers in Iowa this week joined the ranks of those considering legislation that threatens to wipe legal, adult content out of the e-mail marketplace.

Fourth-quarter 2005 revenue and market share were up at Ask Jeeves and Citysearch, the two main ad vehicles owned by Internet conglomerate IAC/InterActiveCorp.

DREYER’S ICE CREAM INC.: tapped Alcone Marketing Group, Irvine, CA, to handle…PUBLISHING GROUP OF AMERICA: New York, last week launched…RPMC: has been tapped for the third year as the official travel promotions firm for…

Moët Hennessy USA has found a new way to set the mood for its Sparkling Circle loyalty club members.

Search marketing firm Oneupweb has announced it will add a portfolio of new Web-marketing services in an effort to grow into an inclusive one-stop shop for online advertising.

Paramount Pictures is building buzz around the latest installment of the Mission: Impossible franchise with an online scavenger hunt that gives fans clues to story lines in the film.

Verizon Wireless made marketing history last night with the first-ever live concert on the corner of Hollywood and Vine in Los Angeles.

Bazaarvoice, a company that manages customer ratings and reviews for online merchants, is expected to come out of so-called stealth mode announce its first customers today.