Search Results for: content marketing

Just like highways, the Internet experiences heavy traffic. Up until now, the one thing that differentiated regular highways and the Internet was that no matter how much traffic there was, the Internet never required anyone to pay tolls in order to avoid major streams of traffic.

The U.S. State Department has created the Global Internet Freedom Task Force

There has been a lot of buzz in the national media lately about GoodMail’s Certified Email solution. Some are touting it as a solution to the spam problem. The reality from my perspective is that GoodMail is a bad solution.

Podcasting has finally come of age in the world of business-to-business marketing. A growing number of firms have adopted podcasts as a way to inform and educate their target audience, strengthen their brand, and promote their products and services.

While it is vital that you take subscribers off your e-mail newsletter list the instant they request it, there are strategies you can employ to reduce the chances that they will want to go off the list, as well as ones to encourage them to stay on.

Ethel M. Chocolates Serves Up Gifts for Valentine’s Day The Valentine 2006 edition of Ethel M. Chocolates offers shoppers a tasty selection of handmade chocolates and confections sure to whet the appetite of the most demanding valentine. The cover of …

I still remember the thrill of my father bringing home our first VCR. The features were dizzying – would it really record television shows in the middle of the night when we were fast asleep? Finally, just what we needed! Or did…

The struggle for customer share is as intense as ever, and companies need to shore up their corporate message in anyway they can. Corporate weblogs, or “blogs”, are a great, cost-effective way to engage customers, fellow…

Amazon has approached hand-picked sites with a beta test of its contextual ad program. This will put them in competition with Google and Yahoo!, not to mention the tardy MSN in the future…

Last March, Google created the Google Payment Corporation. It is now being reported that Google has spent the past nine months recruiting online retailers to test a payment system named GBuy. Users will see the GBuy icon next to…