Search Results for: content marketing

On Monday, November 14, Google announced that it would make its Web analytics service available to Google account holders for free. Google acquired the San Diego based Urchin Web Analytics in March and has up until recently continued to use the Urchin…

That Ad:Tech might have felt crowded, overlapping, and utterly confusing – reflects not on the show but the industry. Our industry used to have easily defined boundaries and companies that could fit into independent silos. Like the continents, the…

(Direct Newsline)— Gov. Jennifer Granholm yesterday signed a reworked version of the state’s children’s protection registry act, putting Michigan’s controversial child protection e-mail address registry into effect immediately, according to officials. …

Exhausted with the task of crafting scripts with embedded advertising, Hollywood writers and actors unions are urging studios to develop rules around product placement. Writers and actors alike argue they aren’t getting their fair share of product …

Michigan Gov. Jennifer Granholm yesterday signed a reworked version of the state’s children’s protection registry act, putting Michigan’s controversial child protection e-mail address registry into effect immediately, according to officials.

Renegade Marketing CEO Drew Neisser rings out the Innovative Year or Marketing, and predicts the tactics of 2006.

Pornography trade association Free Speech Coalition is set to sue the state of Utah over its so-called child protection e-mail address registry, Direct has learned.

Simon Property Group has installed interactive, digital signage in and around two malls in Atlanta and Westminster, CA. The signs pick up FM radio signals in passing cars and tailor the ad’s message to the demographics of the radio station that’s …

Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.

What if you worked for a company that had a successful product, one with good offline exposure but with none online, and you were handed the responsibility of marketing it online?