Search Results for: content marketing
-
Search is Losing Steam
As users become more familiar with their favorite sites, it logically follows that they will have less and less use for a search engine. In fact, comScore’s 4th quarter 2005 survey found that it was the first quarter since this data has been…
-
A Rebuttal in Favor of Ad Networks
I must admit; this week I wanted to cover what will be a hot topic in the weeks to follow. There is a shakeup coming in the education lead generation landscape, and it’s being led by one of the largest buyers of leads and one of…
-
Web Two Point Uh-Oh: Life in a syndicated world
Were Internet advertising like wines, then Vintage 2004 would be considered a good year. The drought that plagued the online ad market for most of 2000 through the end of 2002 is now just a blip on the radar, a slight false start, not…
-
People in the News
Melissa Clemente promoted to VP-print production director, Tina Cline named VP-account director, for Draft’s
-
General Mills Tests Podcasts; Tracks Weight Loss Online
General Mills is using online venues to reach targeted audiences for its Yoplait and Betty Crocker brands.
-
Agencies
iPod Nation
Desperate housewives, bikini-clad babes, jungle-stranded hunksand favorite chicken recipes. All are migrating to the small screen, primarily via the iPod.
Tagged in: -
Agencies
Volume Control
Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast’s
Tagged in: -
Agencies
Good News and Bad News
MARKETERS BARELY GOT a chance to breathe a sigh of relief over the death of a do-not-e-mail bill in Illinois when two more fronts opened up in the battle
-
Agencies
A Freedom of Search Issue
LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive
Tagged in: -
Agencies
Web Site Aims to Boost Black E-Community
Search and e-newsletters have helped IZania.com boost its membership and advertiser base.