Search Results for: content marketing

In what feels like ages ago, yet in actuality occurred only two months ago, NASA and Google publicly announced their intent to work together. Having already conquered cyberspace, a milestone seemingly capped by Google’s successful hiring of the “father…

The weekend before Thanksgiving, I moved into a new apartment. Besides marking the first time I have lived outside of downtown Los Angeles, the move also signified another first, my using Craigslist to sell stuff. The results truly speak for themselves…

Search engine marketing (SEM) has grown into an industry poised to earn a projected $10 billion in 2006 because it does a particularly good job of delivering the right ads to the right viewers. And it can do that because it has a search term to use as a targeting tool; if you

Eager to attract globetrotting shoe buffs, international footwear manufacturer Palladium will soon launch a new branding campaign tied to the increasingly popular game of geocaching. In the online game, players are sent on a real-world treasure hunt …

Nordstrom, Inc. is targeting online shoppers with a broadband channel that couples shopping with entertainment.

While it is generally true that the majority of sites visited by domestic customers are domestic sites themselves, domestic advertisers should not ignore the international web space. This is because a large portion of domestic customers will view…

If you have ever seen a mortgage lead form, you will know that one of the drop downs deals with the potential borrower’s credit. Not being a mortgage banker or broker, it would seem reasonable to believe that those on the lending side would only want to…

Draft has promoted Michael Davis to senior VP-director of Emerging Media, a new post at the Chicago agency.

Every Day with Rachael Ray Debuts Two promotions from Every Day with Rachael Ray deliver the same bubbly personality as the Food Network chef whose name graces the brand new cooking magazine from Reader’s Digest. A simple but highly functional …

Four people operating adult Web sites and an affiliate e-mail marketer for those sits have paid $621,000 to settle a Federal Trade commission (FTC) spamming complaint. Operating restrictions included as part of the settlement reinforce the FTC’s view that companies may be held responsible for the actions of their affiliates.