Search Results for: content marketing

  • Search is Losing Steam

    As users become more familiar with their favorite sites, it logically follows that they will have less and less use for a search engine. In fact, comScore’s 4th quarter 2005 survey found that it was the first quarter since this data has been…

  • A Rebuttal in Favor of Ad Networks

    I must admit; this week I wanted to cover what will be a hot topic in the weeks to follow. There is a shakeup coming in the education lead generation landscape, and it’s being led by one of the largest buyers of leads and one of…

  • Web Two Point Uh-Oh: Life in a syndicated world

    Were Internet advertising like wines, then Vintage 2004 would be considered a good year. The drought that plagued the online ad market for most of 2000 through the end of 2002 is now just a blip on the radar, a slight false start, not…

  • People in the News

    Melissa Clemente promoted to VP-print production director, Tina Cline named VP-account director, for Draft’s

  • General Mills Tests Podcasts; Tracks Weight Loss Online

    General Mills is using online venues to reach targeted audiences for its Yoplait and Betty Crocker brands.

  • iPod Nation

    Desperate housewives, bikini-clad babes, jungle-stranded hunksand favorite chicken recipes. All are migrating to the small screen, primarily via the iPod.

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  • Volume Control

    Verizon Wireless is tuning up for a stint at South by Southwest this month to tout its young V Cast Music service, which launched in February. V Cast’s

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  • Good News and Bad News

    MARKETERS BARELY GOT a chance to breathe a sigh of relief over the death of a do-not-e-mail bill in Illinois when two more fronts opened up in the battle

  • A Freedom of Search Issue

    LET ME SAY THIS RIGHT AWAY: I don’t want kids to see Internet porn. To that extent, I’m in line with the U.S. Department of Justice, which wants to revive

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  • Web Site Aims to Boost Black E-Community

    Search and e-newsletters have helped IZania.com boost its membership and advertiser base.