Search Results for: content marketing

Google announced late Wednesday that it has reached a settlement with plaintiffs in one class-action lawsuit charging that the search engine giant has not policed its pay-per-click ad programs well enough to eliminate substantial fraud.

TAMPICO BEVERAGES: Chicago, has promoted Richard M. Ross to…VIRGIN ENTERTAINMENT GROUP: North America has promoted Dee Mc Laughlin to…

General Mills brings the great outdoors online to tout its Natural Valley Granola Bars to travel aficionados.

The number of podcast users is expected to soar to 45 million by 2010, versus 4.8 million last year. And, 20%t of those users download weekly, averaging six downloads per week, a good reason to know the dos and don’ts of podcasts as a marketing tool.

ABC is embarking on a new venture that will let fans download their favorite episodes of the network’s hit TV shows for free backed by ad-supported content.

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How does a traditional marketer become a measurable marketer?

While most organizations, B-to-B, B-to-C or nonprofit, exclaim “marketing accountability is a top priority,” most don’t have the necessary metrics in place to quantify their efforts.

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PEPPERIDGE FARM: is running a…SAMSUNG ELECTRONICS COMPANY LTD: and Avaya, Inc. entered into an…HARRY & DAVID OPERATIONS CORP.: Medford, OR, promoted Cathy Fultineer to…AMERICAN EAGLE OUTFITTERS: has appointed Kathy Savitt…SCHOLASTIC: is counting down the paperback release of…

In their first appearance on the dais at a Search Engine Strategies session on click fraud, Yahoo! and Google went head-to-head with search engine marketing firms on the costs and cures for bogus clicks, alleging that lawsuits filed by search marketers alleging losses hurt the cause of eradicating the problem.