Search Results for: content marketing

Shirley Tan has stayed true to her first match in e-commerce—mostly. She set up the AmericanBridal.com Web site in 1996 after tiring of long hours spent assembling a paper catalog for her business selling wedding favors and bridal party gifts, along with other nuptial necessities. Quickly realizing that she didn’t know much about e-commerce (“It was 1996—nobody knew what they were doing,” she explains), Tan signed on with Yahoo! Merchant Solutions to get Internet retail necessities such as store design software, shopping cart and online marketing assistance.

Depending on how several lawsuits are decided, marketers may either lose a channel to consumers, or Departments of Motor Vehicles may be turned into 51 shared-mail service providers — one for each state, plus the District of Colombia.

A new media brand launching this week targets tweens—and the marketers who want to reach them.

Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores.

Viral video Web site StupidVideo.com has launched a new program that rewards users with cash for video clip content.

Science News has mailed out two different efforts touting identical offers. A more conservative effort comes from The Paulist National Catholic Evangelization Association, which urges consumers to donate to a prison ministry program. X-treme Geek’s 64-page spring catalog offers a variety of gadgets and novelty items that promote geek chic.

Marketing solutions provider Coremetrics today announced the release of Coremetrics 2007, an online analytics and marketing suite of tools that will let marketers value the relative influence of multiple touchpoints.

AT&T Inc. is giving give golf fans complete 2007 Masters Tournament content scoreboards through wireless devices, TV and personal computers.

PROMO Magazine has launched its first trivia-based advergame that tests marketing executives’ knowledge about recent campaigns, marketing terms and tactics for a chance to win prizes.

When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the