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E-mail newsletters have become a popular customer retention tool. They are being sent by everyone from Red Lobster to American Express, and the purpose is not to sell, but to provide readers with useful and enjoyable content. But e-zines are not the only electronic delivery vehicle for these ongoing communications.

Walgreens’ new P-O-P monitoring program is a milestone in improving the performance of retail displays, but there will be bumps in the road before other retailers and manufacturers benefit.

Kraft Foods is working to reach consumers more directly, and seamlessly.

Marketers plan to make hay with the big bucks spent on each Super Bowl ad this Sunday by extending the creative well beyond Game Day. With spots costing an average $2.4 million, plans call for spreading the message across multiple channels, including iPods and cell phones.

Kleenex is airing its first-ever Olympics-themed TV spot, part of a multi-pronged campaign that includes an instant-win game and a separate online contest.

The majority of U.S. adult Internet users share content with others via email, with jokes and cartoons being the most frequently forwarded content.

Diabetic Living Mails Charter Offer Diabetic Living relies on parent title Better Homes & Gardens

Microsoft may have its future growth hopes pinned on ad revenues and advanced media platforms, but it was the company’s traditional strength in PC sales and business products that contributed most to revenue in the second quarter of 2006, the company reported Friday.

The Walt Disney Co. will acquire Pixar Animation Studio for $7.4 billion to combine the two animation studios, which gives Disney greater access to Pixar characters for marketing deals.

Build awareness, generate leads and reach high-level promotion marketers searching for information and suppliers online. PROMO’s targeted online opportunities connect you with key decision makers: Enewsletters Xtra This must-read enewsletter from the …