Search Results for: content marketing

Boost Mobile wants to win fans by improving their social lives.

The Sprint Nextel division has launched a loyalty program with a slate of perks that impresses teens—and their friends.

Lead by example and a highly productive interactive, integrated marketing team will be the envy of colleagues in other less functional departments.

Here they are the eight first-prize winners of PROMO’s 2007 Interactive Marketing Awards. Each of these brands created a groundbreaking campaign, using

The Disney Channel has partnered with My Gym Children’s Fitness Centers to promote the launch of its new show, My Friends Tigger and Pooh. The kids-only

Spidey is back. And a slew of big-name brands are backing the May 4 release of Spider-Man 3 with a combined marketing investment of more than $100 million.

Once known derisively as the goody bags handed out at celebrity events now come under the heading of especially when tied to sophisticated marketing efforts.

With branded entertainment now maturing into a stable part of the TV business, marketers are becoming less charmed into making big, glaring deals without

Autobytel, one of the pioneering sites that hooked up prospective new car buyers and dealers in the mid-1990s, plans to launch a one-stop Web shop. MyRide.com will serve auto seekers as well as anyone with automotive needs, including national and local advertisers looking to reach the motoring market.

Anything that evokes the phrase Gone to a better place might be a poor choice of words for an insurer. But The Co-operators Insurance Co. is risking it

When it comes to video ads on the Internet, advertisers have shown themselves willing to jump in with both feet, provided they can get answers to two