Search Results for: content marketing

Electronic toy maker LeapFrog has signed as top sponsor of a back-to-school campaign targeting more than 1 million parents through parent teacher organizations (PTOs).

One of the top challenges of any coordinated e-mail marketing program is maintaining a “clean” reputation with ISPs. Indeed this task can consume so much time and energy that many companies choose to abandon e-mail…

Those not in the direct marketing space tend to have an antiquated notion of what it really means and associate search engine arbitrage only with affiliate marketers, generally in a negative light. Search engine arbitragers span the…

NBC is giving new life to some of its most popular TV shows by expanding the storylines with online content and interactive experiences.

Circuit City is on board with Disney for a DVD gift card with clips from the new movie “Pirates of the Caribbean: At World’s End.”

USA Network is out with a host of promotions to hype up its upcoming comedy “The Starter Wife.”

At first glance mathematics and persuasive communication–writing and, particularly, public speaking–would seem to have little in common. After all, mathematics is an objective science,

Quebecor World Inc. has named Kevin Akeroyd president of its targeted direct marketing division.

Attorneys General in 27 states warned Anheuser-Busch yesterday about the promotion and sale of alcohol beverages that contain caffeine and other stimulants. The AGs expressed “serious concern” that the drinks are highly attractive to underage youth.

Warner Bros. Pictures is canceling advanced movie screenings in Canada as part of an effort to combat piracy