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The news of Yahoo!’s impending changes to its pay-per-click (PPC) platform has tended to overshadow similarly sizable news at rival Google. The Bigdaddy update is fully operational, and Daddy’s kicking some inferior-link ass and booting some low-grade duplicate content. And Web operators need to take note of those facts and optimize their sites to avoid his size 13 EEE shoe.

Toyota, Lexus and ESPN have teamed up to launch a host of promotions that will include

People like nugget-sized information, and even depend on it, especially when so many view their e-mail on handheld and mini e-mail readers. Therefore, make your newsletter concise and to the point, and make it very easy to skim by using headlines and subheads to help the reader along.

Sprite is hitting the streets this summer with a host of promotions focusing on its “lymon” taste and a fresh new look.

Consumer marketers who fail to invest in and experiment with social media now might find difficulty in catching up with the competition later

AT&T is rolling out a new campaign to promote the upcoming release of the Disney/Pixar animated feature Cars via a direct-mail campaign and interactive Web site touting its lightning-fast products and services.

Those that know me have probably seen that I have an odd passion for the economics of online offers, that is, trying to understand and explain why certain offers do well and what it takes for an offer to succeed – not just any offer…

In its biggest youth-marketing move to date, Burger King is following millions of teenagers straight to MySpace.com, one the most popular online communities for the young to meet, chat and socialize.

(Direct Newsline)—U.S. traffic at the 10 leading social networking sites soared in April by 47% over the same period last year and now equates to about 45% of all active Web users, according to marketing research firm Nielsen//NetRatings.