Search Results for: content marketing

In the mid-1990s hip-hop culture crossed over into popular culture, spurring an onslaught of companies dedicated to creating niche campaigns to reach

There’s a Pivotal Moment in the classic rock concert film when an announcer bellows: It’s now a free concert, man! He should have only known. For the

TOP EXECUTIVES: David Ryan, chairman; Tom Libonate, vice chairman; Bill Sinnott, president of the executive committee 2006 U.S. NET REVENUE: $58.5 million

Monitoring a Web site used to be a fairly straightforward proposition. Leading indicators like traffic, page views and sales gave a pretty good idea of how things were going. A more sophisticated check might involve observing how many visitors came through search results or affiliates rather than navigating directly to your page.

Analysts keep saying that in the United States there are eight cell phones to every PC. But so far, the mobile sphere is rife with unrealized potential. Mobile marketing is confined largely to messages advertisers are pretty sure young users will be glad to opt into, such as video clips from upcoming movies. And m-commerce is still restricted, for the most part, to content subscriptions and digital downloads of ringtones and wallpapers.

Restaurant chain Krystal Co. is tapping into the consumer-generated content craze by launching its own Web-based reality series.

Producers of b-to-b and experiential marketing events Campos Creative Works, Santa Monica, CA, named Kathy Biss-Barbera as sales and account manager.

The California State Fair is tapping into the consumer-generated content craze.

Organizers are running a contest in partnership with MySpace that asks people to upload video footage that could become part of its new TV commercial.

Generally, when Google makes a change to its quality score algorithm, we find out the same way Apple Store employees learn of their new products, from an announcement on the web site. At the time of…

While it’s no secret that Google absolutely dominates U.S. search, it’s also no surprise that Google lags behind domestic competitors in various overseas markets. South Korea, where about 70% of homes have high-speed Internet…