Search Results for: content marketing

Are you as numbed as I am by the ridiculous, sometimes impenetrable and too-often obnoxious ads that pepper local television stations and newspapers?

IT WAS THE END OF A TYPICAL airport-to-airport marathon. They were tearing up the remote lots at O’Hare, so it began with a Darwinian struggle for a parking

WHENEVER DIRECT MARKETERS SEND MESSAGES TO customers through a Gmail account Google’s free e-mail inbox service they’re potentially exposing those customers

Potluck season is in full swing here in the Upper Midwest. We wrapped up the school year with a picnic outside the old middle school curried rice, mac

The Coca-Cola Co. has relaunched its Web site around the theme of its latest global marketing platform for the Coke brand, “The Coke Side of Life,” and challenges consumers around the world help it become a major content portal.

Time Warner Cable is rolling out a new sweepstakes to promote its super speed digital cable, Internet and phone services tied to NASCAR Nextel Cup Racing that will send a winner and guest right to the action.

(Direct Newsline)—Marketers: Wary of associating with the uncertainties of blogs and unruly bloggers? Why not leapfrog directly to podcasting? At least that’s the advice offered by several advertisers at a recent Ad:Tech Chicago session on RSS and podcast advertising.

DaimlerChrysler is out with a new campaign targeting young hip consumers around the new Jeep Compass that “talks” to drivers in their language via user generated content, music and premiums.

TiVo has created a new division to focus on audience research and measurement that, for the first time, will provide second-by-second data and analysis on DVR viewing of ad content, TiVo said.

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