Search Results for: content marketing

Any social-networking marketer will tell you that there’s almost nothing easier than getting Web visitors to talk, photograph or video their pets and share that material on the Internet.

Search marketing is a potent tool: sometimes too potent. Sometimes your keywords call out to searchers who have very little to do with your product, service or content. Consider the unfortunate vacation marketer whose keywords include “cruise”. How do you make sure your ads appear only when searchers are looking for Caribbean getaways and not “Tom Cruise” or “cruise missiles”?

PHILLIPS VAN HEUSEN CORP.: has launched a cause-marketing campaign designed to raise awareness and funds toward restoring buildings on Ellis Island in New York.

Cartoon Network is following in the footsteps of some of its competitors by rolling out new guidelines limiting the use of its characters on junk food.

Making It Big’s fall 2007 catalog features female apparel in sizes 2X-7X, or 22W to 44W. The company offers free shipping on orders of $500 or more. The American Friends Service Committee – a global peace organization backed by the Quakers –asks that recipients send three petitions enclosed in an oversized package to their House Rep and Senators – and a donation (ask ladder $15/$35/$50/$65/other) to the organization itself. And a charter subscription offer from The Land Report asks what moguls Ted Turner, Oprah Winfrey and others have in common with the recipient – the answer being “a passion for the land.” Recipients who pony up $39 for a 12-month, 12-issue subscription also receive The Land Report 100,” which profiles the 100 largest landowners in the U.S.

American Eagle Outfitters is targeting teens with a Web series that first appeared on TV.

It’s a great time to be in online marketing. Spending is booming, old and new firms are innovating, and just about everyone is making money. But despite the good vibes and rosy analyst projections, the CPA and affiliate industry faces…

Green is quickly becoming a very important color for search engines. And no, this does not concern cash.

Few of us are immune to the buzz factor surrounding technology trends. Ask anyone involved with the high failure rate of CRM tools early in this decade, and they’ll tell you too much attention was focused on the technology, rather than how it could support established business practices. The same thing may be happening today with social media. Read on to see how to keep history from repeating itself.

Quick, what’s the least effective selling channel in terms of presentation?

Hint: It’s not catalogs or retail.

No, it’s online, where products are lined up the same way on almost every Web site.