Search Results for: content marketing

Here’s the big lesson we took away from last week’s eROI study saying recipients of business-to-business e-mail say they prefer to get it on Mondays and Tuesdays: If you’re spending more than the tiniest fraction of your time trying to figure out the best day—or god help us, hour—to send e-mail, you’re focused on the wrong thing.

The youthful new magazine Imbibe, exclusively covering cocktails, beer, wine, coffee, tea, juice and even water, has offerreda free sample issue and a card-like insert duplicating the cover image.

Teresa Gueco joined Mercury Mambo, Austin, TX, as director of production services.

Yahoo! Search Marketing has signed a deal to put its sponsored search listings into the mobile directories offered by go2.

Cingular Wireless has been named the exclusive telecommunications sponsor of the collegiate athletic Southeastern Conference.

MySpace and Google have always garnered their fare share of press, and the level of inherent interest has only increased upon the announcement of their 39 month, almost one billion dollar deal to work together

According to a Hitwise blog post last week, Web traffic to del.icio.us has more than doubled since the social bookmarking site was purchased by Yahoo in December of 2005.

Don’t look now, but there are 1,300+ Internet Protocol TV (IPTV) channels available free of charge on the Internet. And to think that back in the 1980s some thought cable TV was content overload, with its forty some-odd channels

Find out how Anne started in the industry
Learn about the origin of MAPS
Gain a better understanding of what it takes to get your mail delivered

IN THIS ISSUE:   As TV cools, brands pump marketing into alternative platforms   It’s about consumer engagement   Watch for change in the TV upfront model   The consumer is boss   Chart: TV COOLS AS INTERNET COOKS   Coming to …