Search Results for: content marketing

When it comes to choosing business-to-business media, it’s useful to separate acquisition and retention expenses. Defining acquisition is fairly straightforward.

You didn’t toss out the telephones when you went online, did you? Neither did your business prospects and customers. Indeed, Americans have more phones

Last October Buy.com launched an extensively remodeled Web site. The avowed mission? To at least keep pace with

It’s impossible not to watch. A man in a white lab coat, safety glasses and a blissed-out grin stares straight into the camera holding a wooden garden

Singer and fashion designer Gwen Stefani will help promote a new line of printers and online services from Hewlett-Packard in a multi-year global marketing campaign valued at $300 million in its first year.

Office Depot will launch its first national mobile marketing initiative with the creation of a site on the go2 mobile content platform that will let wireless users find the nearest store via their handsets, together with any in-store special offers, promotions, coupons or sweepstakes.

The growing popularity of social networks such as Facebook and MySpace makes the sites attractive targets for online ad spending, but a new report from research firm IDC finds that the networks face some serious hurdles in monetizing their success with ads

Every so often we like to highlight certain aspects of direct marketing. We’ve done this with various forms of lead generation, pure CPC arbitrage, and most recently with the incentive promotion space. The focus today…

E-Centric recently talked with Mark Wachen, CEO of New York-based Optimost. The Web optimization company recently introduced new functionality to help track and target users by browser, operating system and type of device, including mobile phones and gaming consoles. We asked Wachen for his thoughts on the expanding mobile marketplace.

Talbots Kids is calling on young artists. The retailer is out with a contest that will put the winning masterpiece on T-shirts to be sold in company stores.