Search Results for: content marketing

Virgin Mobile USA has hired Alcone Marketing Group to handle the launch of Switch_Back mobile phone, and other campaigns.

More than eight out of 10 of the top food brands that target children though TV ads also use branded Web sites to market to children online, setting the stage for longer time period spent interacting with food brands.

The Home Depot has begun selling ad space on its Web site to key vendors who want to extend their reach beyond Home Depot aisles.

Local news aggregator, Topix.net, and ShopLocal.com have teamed up to offer a way for big and small brands to advertise to specific localities online using a ZIP code-based system…

If Google is the king of search, then MySpace is the king of the impression. Analysts, journalists, and all other sorts of “ists” have for years closely tracked the percentage of queries that each of the major search engines receives, but…

Los Angeles, CA (July 20, 2006) — Guthy-Renker, one of the world’s largest and most respected direct response television companies with sales of more than $1.5 billion per year, announced today a strategic partnership in which…

The state of Pennsylvania is investing $1 million to help small business owners enhance energy efficiency and promote pollution prevention at their companies. Since July 2004, the Small Business Advantage Grant Program has awarded more than $2 million to 400 recipients across the state.

Acacia Provides Shelter and Healing Earlier this year, Acorn Media Group, which is best known for its British DVD and gift catalog, launched Acacia, a new product line and catalog devoted to products that help consumers develop and maintain a healthy, …

This June, MarketingSherpa’s research team conducted our third annual study of business technology marketing—what works in the real world. Some 1,900 marketers participated either online or by phone (thanks, everyone!).

Ogilvy & Mather North America has named branded entertainment leader Doug Scott to the newly created role of executive director, branded content and entertainment. The appointment went into effect in mid June.