Search Results for: content marketing

The world of online video includes a number of facets – from content for sites, as content for download, to ads that can appear on content and ads that appear before and/or after other video content. When most people say video…

With all the ballyhoo surrounding social networks in recent weeks, thanks largely to the deal MySpace struck to distribute Google search ads and the me-too pact between Microsoft and Facebook, one rather basic question has gone overlooked: How well will performance ads work in these social environments? What will effective ads look like on MySpace or Facebook?

CBS: will promote its fall TV lineup through…MATTEL: has launched a new licensing partnership with…THE BRAVO GROUP: Miami, and WPP Group’s media shop Mediadge:cia, New York, have…EPRIZE: an interactive promotion agency based in Pleasant Ridge, MI, has…

American Eagle Outfitters is teaming up with The CW Network that puts the retailer’s new Aerie line of dorm wear and intimates in a starring role during episodes of Veronica Mars and Gilmore Girls.

The Internet is overflowing with poorly executed email marketing newsletters. Here’s advice on how to create a newsy marketing communication that people continue to open and actually read. We’ve all gotten them. Some of us, to our vexation and bewilderment, have produced them: email marketing newsletters that fail to keep recipients opening and clicking over time.

In 1927’s “The Jazz Singer,” Al Jolson addressed movie audiences and uttered the famous line “Wait a minute, wait a minute. You ain’t heard nothin’ yet!” While the line was introducing a musical number in the film, it has been linked with the first full-length Hollywood “talkie” – a movie with a spoken audio soundtrack. It’s a line that could also be applied to online content delivery.

September 15, 2006 NEWS FROM PROMO XTRA Doritos Invites Consumer Ads for Super Bowl Sep 15, 2006 6:04 AM, PROMO Xtra, By Betsy Spethmann Trial Date …

Marketing history is rich with examples of successful campaigns that have made effective use of code promotions. These campaigns owe a debt of gratitude to

Software marketer PTC is seeing an uptick in revenue and customer interaction thanks to an e-newsletter program for its resellers created by IMN.

Nothing in the online advertising space has attracted more attention recently than the phenomenon of social networking. And judging by the audience numbers for these online communities, nothing probably could. (Well, if Tom Cruise and Katie Holmes began renting out ad space on baby Suri