Search Results for: content marketing

NBCSports.com figures to add millions of sports site surfers in its move to link with msnbc.com on the eve of the Super Bowl and the 2008 Summer Olympics.

WPP has acquired Blast Radius, an interactive agency based in Vancouver. Terms of the acquisition were not disclosed.

About a month ago, we wrote about imminent changes in the ringtone landscape, ones that had the potential to materially impact a large percentage of those driving signups to ringtone providers. Changes can…

As though straight out of some biblical parable, for whatever reason, a percentage of those engaging in an activity will do it the good way while a percentage will do it the bad way. In sports or academics, they call it…

(Promo) Yahoo chief marketing officer Cammie Dunaway has become the latest C-level executive to leave the Web portal/search engine since co-founder Jerry Yang stepped in to replace former CEO Terry Semel last June.

McDonald’s, Brach’s and MySpace are buzzing with promotional support for the upcoming release of DreamWorks Animation’s “Bee Movie.”

Time Warner Cable and sister company Warner Bros. Pictures have partnered to launch an integrated campaign to support the new holiday comedy “Fred Claus,” opening in theatres nationwide on Nov. 9.

Yahoo chief marketing officer Cammie Dunaway has become the latest C-level executive to leave the Web portal/search engine since co-founder Jerry Yang stepped in to replace former CEO Terry Semel last June.

VALASSIS COMMUNICATIONS: is using direct mail for its free standing inserts (FSIs) as a marketing vehicle to reach more consumers.

The L.L. Bean Christmas catalog lead the holiday rush this year, touting exceptional service, the company’s Web site, and a variety of merchandise. A pitch from the Shalom Center, which offers a Jewish perspective to a variety of global issues, asks for a “chai” (the Hebrew letter that signifies a) life and b) the number 18) in the form of a donation, whether $72 (four 18s) or $1800. And Provo Craft and Novelty has mailed the first issue of its Provo Craft Style crafting and scrapbooking supplies catalog.