Search Results for: content marketing

J.C. Penney Company reported that total direct sales for the five weeks ended Dec. 31, 2006, including catalog, outlet stores and Internet sales, decreased 1.4% from the same period last year, falling from $417 million in 2005 to $411 million in 2006.

Verizon Wireless has signed a multi-year deal to sponsor the National Hockey League and the National Hockey League Players’ Association.

CLEAR CHANNEL TAXI MEDIA: a division of Clear Channel Outdoor, and NBC Universal have partnered to air entertainment and news content on monitors in New York City taxi cabs

In Latin, quid pro quo means “something for something.” As English speakers, we use the term to refer to a more-or-less equal exchange of goods or services. But that definition has severe limitations in the world of interactive promotions

The U.S. Postal Service is disputing President Bush’s contention that postal reform legislation enacted last month gives him the right to open people’s mail without a warrant.

Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

BURGER KING: will open its first restaurant in Indonesia, set to open in Jakarta by June

Search marketing was founded on the rock of cost-per-click, but lately large chunks of that rock seem to be eroding or turning slippery with moss, thanks to click fraud fears. As a result, both search marketing power Google and other smaller online ad players are trying out new models that earn revenue not from clicks but through other performance milestones.

Job search Web site Monster.com is out with a new campaign that focuses on the fuzzy, positive points of looking for a new position.

USA Network and Sonic Drive-In have teamed up for a co-branded marketing partnership for Nashville Star, which includes TV spots and an in-store sweeps.