Search Results for: content marketing

Sony Pictures Television International has named Kim Hatamiya to the new post of executive VP-marketing, effective immediately.

Adidas is out with a marketing push to create buzz around the launch of signature sneakers for five National Basketball Association (NBA) players, while stressing the importance of teamwork over individual athleticism.

Dale Carnegie Training has chosen Elixir Systems to oversee its online and search engine marketing efforts.

– Learn How You Can Incorporate RSS In Your Marketing
– Discover How Affiliates Can Use RSS To Generate Revenue
– Find Out How ad:tech Is Using RSS As Part Of Their Marketing Program

Yesterday, Google quietly unveiled its newest product. It doesn’t have the glamour of last week’s billion dollar purchase of YouTube. In fact it has nothing do with video, recent acquisitions, or Web 2.0. Google’s new product, dubbed…

The ad network space has not seen too much activity with respect to investment / acquisition activity. Advertising.com sold several years ago; Fastclick went public then sold to Valueclick. Turn.com raised a decent amount…

Yahoo! yesterday reported a 37% decline in net income for third-quarter 2006 and warned to expect more of the same in Q4. But the search company also announced that it has already begun inviting U.S. search marketers to try its Project Panama search campaign management platform, an innovation that, once completely rolled out in Q1 2007, should start attracting new advertisers and bulking up ad spending on its network.

Jim McCafferty’s new-business pitch is unusual, even for the toy industry. He invites people to come and have lunch in his spaceship.

In a move to promote healthy eating among kids, Nickelodeon and the Walt Disney Co. are focusing more on linking their famous characters with nutritious products, including fruit.

Behaviorally targeted ads are more likely to generate higher conversion rates in customized market segments, compared to automated pre-packaged rules-based targeting, according to new study findings released by BL Labs of San Jose, CA.