Search Results for: content marketing

Nestle Foods said it has shaken off the associations of clumsiness of its Butterfinger brand and re-name itself simply “The Finger.” The re-launch was supported by a distribution of 200,000 free “Finger” bars at 7-Eleven stores in 10 major markets.

Paramount Digital Entertainment will make ultra-short clips from its movie vaults available to members of the There.com virtual world, letting members express their emotions via actual lines from movies as varied as “Clueless,” “Grease” and “Ferris Bueller’s Day Off.”

AT&T is planning to pump up the volume around the Final Four this weekend with a lineup of pop groups performing in San Antonio’s HemisFair Park before the final games of the National Collegiate Athletic Association Men’s Basketball Tournament take place.

Oridian’s worldwide presence will enable Fashion TV monetize all international ad traffic over FTV.com which reaches over 800,000 unique users per month

Geico’s cavemen still show up regularly on TV ads and especially on the Web, even though their ABC sitcom was cancelled in November after six episodes.

Absolut Vodka is going green this year and it has nothing to do with its pear-flavored product. The company announced back in January that it would kick

Text messaging figures to be more prominent in Land Rover’s future marketing plans. A few successful tests over the past year have driven attendees to

Not all digital marketing happens in cyberspace. It can start on a physical disc and get attached as a premium to some other product. Pick the right product

KFC is changing its recipe. Not the way it seasons chickens it perfected that a long time ago. But it is reaching for a new audience: 18- to 25-year olds

Why do direct marketers have a such a tough job measuring the value of their custom magazines, newsletters and microsites? One reason is that they’re