Search Results for: content marketing

Newcastle Brown Ale is going interactive, adding a series of CDs to its 12-packs.

Two activist groups who filed a complaint with the Federal Trade Commission earlier this week are attempting to redefine the commonly understood definition of personally identifiable information in an effort to get anti-online-advertising legislation passed.

Online marketing researcher and publisher MarketingSherpa has been sold to marketing research firm MEC Labs Group

Resale Website Generator and EBook to Audio conversion software: products to help home-based businesses market online–WOW Content Club, Lynnfield, MA

Is online health information reliable and accurate? Doctors worry about this question, but Web users in the U.S. don’t seem to mind. A recent report titled “Online Health Search 2006” released by the Pew Internet & American Life…

It’s hard to explain or put a finger on it, but we are beginning to witness something big. When it comes to just what the next big thing will be, much of the discussion to date has focused on online video. And, chances are that’s…

When Coca-Cola struck up its sponsorship deal in 2002 with a new show, American Idol, the terms were complex. Add ons to the media buy included product

We’re content providers, Richard D. Beckman, president of Cond Nast Media Group, told The New York Times in August. Mr. Beckman essentially was saying

The Promotional Products Association International has named the winners of the 2007 PPAI Web Award.

With an integrated campaign that helped consumers become their best by becoming less work by Brigandi and Associates for client Kellogg’s is the recipient