Search Results for: content marketing

Starting this month, Wal-Mart is keeping score. And yes, size and shape matter.

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

For years, promotions and branding were separate nations. Promotional campaigns were developed by agencies working separately from those responsible for

Prospective parents are accustomed to lots of tests: for the health of the baby, for its gender, and for the mother’s wellness. And so when BabyCenter.com, a content site aimed at parents-to-be, wanted to optimize search traffic, it took a leaf from that baby book and did some testing of its own.

In 1996, Jim Miotke saw a friend compose her final college project on the Web and figured he could do the same sort of thing. But he wasn’t content with merely creating a personal Web page. He wanted to design one that dealt with his greatest interest, the art of photography.

That led him to launch Betterphoto.com, a Web site that teaches people how to take pictures and use online photo editing programs.

Beg. Sit. Text. Podcast. Good nonprofit!

Give them a biscuit, because The American Society for the Prevention of Cruelty to Animals (ASPCA) has learned some new marketing tricks.

Mini USA has launched a pilot test for personalized ads on electronic billboards. It uses radio frequency identification technology (RFID) to target one-to-one messages to drivers in four cities.

The allegedly Valentine’s Day-themed edition of The Vermont Country Store’s catalog cover promises romance, but delivers liniments and flannels

I apologize for not posting frequent, live Affiliate Summit West event coverage as I meant to. After a late, exhausted arrival I was playing catch up the whole time and didn’t get to blog as much as I’d hoped-I’ll try my best to do a better job of this at future events.

Sprint Nextel is giving fans of the show 24 a new way to experience the series via games, show-related quizzes and downloads.