Search Results for: content marketing

  • YouTube Sees Sky and Big Competition on the Horizon

    Sky Broadcasting, based in Britain, struck a deal recently with Google to provide its broadband users a Sky-branded package of Google’s search, advertising, communications, and video products.

  • Listline e-Newsletter 12/13/06

    MGI Lists was chosen to manage the American Society of Association
    Executives’ 17,398-member list. Only business addresses are provided.

  • Circuit City, Best Buy, Others, Enhance Gift Cards

    Circuit City’s newest gift card is just as valuable at the DVD player as it is at the cash register.
    Circuit City is the first U.S. retailer to issue a gift card that doubles as a DVD. The card, designed for the holidays, carries a sample from eMusic, TV commercials, product information and a game.

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  • Live from PMA Law Conference: Finding the Way in Pop Culture

    Coca-Cola is about as well known and, arguably, as embedded in pop culture as a brand can get. It’s lengthy, integrated sponsorship deal with American Idol and the uncanny interest generated by online videos of a couple of guys mixing Mentos and Diet Coke have set the pace.

  • People in the News

    Jeff Pomeroy promoted to senior director of public relations for New York City-based Turner Broadcasting Inc.’s Turner Sports unit.

  • Mail Stream: A Report on Incoming Direct Mail

    Julianna Rae is All About You “There’s never been a better time to be you,” according to the front and back covers of the Julianna Rae catalog. The company sells high-end lingerie and sleepwear, including undergarments, nightgowns, bathrobes and …

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  • News Briefs

    J. JILL: has appointed Hilary Chasin as…CBS INTERACTIVE: and Artificial Life, Inc. will launch…LG MOBILE PHONES: has signed a deal with…

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  • Pontiac, Virgin Megastores Team for Promo

    Pontiac is joining forces with Virgin Megastores in a new campaign that boosts the automotive brand’s musical ties.

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  • AOL Goes Latino

    In its latest transitional move, AOL made its Spanish language portal available to Web users at no cost. The portal, called AOL Latino, was only available to subscribers who paid up to $26 per month for the service up until Monday.

  • Online Video: Show me the money

    In what feels like a long time ago but was only in October, we wrote that many advertisers have already jumped on the video bandwagon but that not all of the dollars available have yet to find a home. Even people who don’t necessarily…